Add a Blog at yourdomain.com/blog with Netlify (Proxy Redirects)

On Netlify, a redirect with status = 200 acts as a proxy (also called a rewrite): the URL stays yourdomain.com/blog while the content is served from your Auroxa blog. That gives you the strongest SEO setup — a true subdirectory — with a few lines of config.

New here? Start with the complete guide to publishing on your own domain and subdomain vs subdirectory.

A reverse proxy forwards only the /blog and /_next paths to your Auroxa blog; the rest of your site is untouched

⚠️ Scope it tightly. Proxy only /blog and /_next — never your whole site. And if your main Netlify site is itself a Next.js app, /_next will collide with its assets; use the subdomain route instead.

Step 1: Get your Auroxa origin

In Auroxa: Integrations → Use your own domain → Subdirectory, enter your domain, copy the origin shown (e.g. yourcompany.auroxa.app).

Step 2: Add the proxy redirects

In netlify.toml at your repo root, add:

[[redirects]]
  from = "/blog/*"
  to = "https://your-blog.auroxa.app/blog/:splat"
  status = 200
  force = true

[[redirects]]
  from = "/_next/*"
  to = "https://your-blog.auroxa.app/_next/:splat"
  status = 200
  force = true

Replace your-blog.auroxa.app with your origin. status = 200 is what makes this a proxy (not a visible 301/302). force = true ensures it wins over any static file at the same path.

Prefer a _redirects file? The equivalent lines are: /blog/* https://your-blog.auroxa.app/blog/:splat 200! and /_next/* https://your-blog.auroxa.app/_next/:splat 200!

Step 3: Deploy & verify

Commit and deploy. Then in Auroxa click Verify — it fetches https://yourdomain.com/blog/auroxa-proxy-check to confirm the proxy. Visit yourdomain.com/blog to see it live.

Troubleshooting

It redirects instead of proxying (URL changes). You're missing status = 200 (or the 200! bang in _redirects). With a 200 the URL stays put.

Blog loads unstyled. Add the /_next/* rule — assets live there.

Verify fails. Make sure force = true is set, the deploy finished, and the to host matches your dashboard origin.

Frequently asked questions

Does this work on Netlify's free Starter plan? Yes — proxy redirects are available on all Netlify plans.

Will it interfere with my existing redirects? Order matters: Netlify uses the first matching rule. Place these two near the top, and avoid a catch-all /* above them.

How do I undo it? Delete the two redirect blocks and redeploy. Your site reverts immediately.

Want the strongest SEO setup, verified safe? Start with a free SEO audit.